A sales deck is a presentation or pitch of your company’s products or services to your potential customers and target audience. Your presentation or sales deck should be impressive and persuasive to your target audience and clients and should bring in conversions. To make a good sales deck you need to first understand who are your customers, their needs, preferences, and what they need in a solution. Your pitch should be crafted according to your customers. It should easily convey why your product or service is best for the client and how your product or service solves their problem.

Sales Deck is a presentation which you pitch to clients and target customers to purchase your product or service. Moreover, it is a business proposal just not to investors or banks but your customers. A good sales deck should visually be appealing, attractive, and informative at the same time. A good sales deck should answer the most concerning questions of the customers and should be persuasive about how your product or service solves their problem.

Making a perfect sales deck is not easy, but it starts with understanding your customer and product. Following are the do’s to make your sales deck stand out:

1. Strategic Storytelling- your content should convey the story of the brand and product as well as the customer and user.

2. Do your research- understand the customer and their pain points, know the industry, research about competitors and their offerings, state how you are better and ahead of the industry.

3. Apply before and after technique- show the user, benefits of the product or service through a before and after effect or live presentation.

4. Be customer-centric, not company-centric- talk more about solutions than the company.

5. Show the value proposition- show customers the benefits and value proposition of the product or service, this can also be done through demonstration. Tell the customers why this is a better alternative than what they are using now, and how this will change how they work and operate.

6. Use Visuals- No one likes a boring, only text presentation, make your sales deck stand out by using high-quality graphics and visuals, this will increase customer attention, increasing client conversion rate.

7. Insert a call to action- many people ignore this but using a call to action, drastically increases the customer conversion rate. A common call to action is “Call now”, ‘Book today”, “Free demo”, etc.

A sales deck is very important while pitching your product or service to your clients and customers. By using a sales deck client has something to see visually, this means the client not only listens to you but can also grasp information through your deck, in short, a sales deck increasing client attention. A sales deck helps customers to understand your product or service, how you are solving their problem, why your solution is better than other alternatives.