How To Create A Pitch Deck That Stands Out
Investors come across hundreds of pitch decks every month to an extent where new ones hardly excite them.
The repetitive feel of pitch decks of many businesses makes them want to see one that is unique and impactful.
Creating a pitch deck that stands out is the very first and also a crucial part of the investment process.
It will determine whether your pitch deck will be thoroughly reviewed or skipped at a glance.
Something as little as using outdated terms in your pitch deck can obstruct you from impressing the investors.
You should try and look through their eyes to understand what's something unique that you can offer which others aren't
doing properly. In this article, you'll learn how to step into the shoes of investors and create a pitch deck that stands out.
1. Keep It Short & Straight To The Point
Let's tackle the basics first. The investors would hardly ever be interested in reading a pitch deck that's unnecessarily long and incorporated with complicated phrases. Cut the crap and get rid of the jargon. Write in short sentences. You could also replace outdated terms with those being excessively used by industry practitioners in the professional world at the current moment.
2. Focus On The Visual Aesthetic
Make your pitch deck visibly attractive to the eye of investors. You should desirably consider seeking professional help if required. Don't limit it to just text and images. Incorporate multiple info-graphics, icons, graphs, and tables wherever required. These will altogether make the presentation appealing and also easily comprehensible.
Including videos like an introduction video or a branding video will also be of great help. Do not shy away from spending a little on the visuals, it'll be worth every penny.
3. The Team Should Cover All Functional Aspects
The team slide can help you gain an upper hand over your competitors. Your team should be highly compatible for solving the problem effectively. The roles of all team members should be distinct yet complementary.
For an instance, the team slide would grasp adequate attention when the expertise of the CEO is evidently combined with the CMO's specialisation in marketing operations. The roles should not overlap and must be restricted to their respective areas of business management.
4. Do Enough Market Research
Identify your market entirely before getting started with the market opportunity slide. For the final verdict, your market size is what will count in the top components that matter. Know your numbers.
TAM, SAM and SOM of your product should also be covered in depth. If you're unfamiliar with these terms, it's good to keep it for another day. To briefly explain, they're different subsets of a market.
5. Financials and Roadmap
The financials generally require two slides to cover, namely financial projections and the ask slide. Financial projections is one of the most influential slides. It talks about expected future expenses and to-be-generated revenue.
The ask slide includes the amount that you're looking for from the investors and for how long. Fund allocation and investment history also fall under this forecast. Another important point to remember is to state the amount in both INR and USD.
Right after financials comes the roadmap. It will reflect the desired steps that would be taken in your business once you're allocated the funds.
"Focus on the look and feel of your pitch deck. It's time you adhere to the phrase, ''How you say is more important than what you say.'' A quality layout will massively contribute in creating a pitch deck that will stand out. Moreover, do not limit yourself to the basics and try to explore beyond."